Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 – Repercussions – brand and financial for violating privacy regulations. Seems this is definitely thing. This is why I started FTC Fridays. Stay tuned for this week’s FTC Friday!

3 & 4 – Companies adopting GA & BigQuery. Many companies have. But there are still many, many companies who are dragging their feet. But, if you are using the free version of GA, you really need to get on it. Data will stop being processed as of July 1, 2023. So it is time now to get your GA4 implementation in order. Feel free to contact me if you need help!

5 – Better things! Great song! And truly hope that you have been finding better things this year!

Happy mid – 2022!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not so new) privacy regulations. I imagine that will not be the case in 2022. I am predicting there will be repercussions, both financial and brand-wise for such penalties.

Or, as I say, ‘In a BigQuery.’ A little shout out to the GA4/BigQuery (free) integration that I am seeing so many companies embrace. This low (or no) cost integration is inspiring many old school SQL-ers to dip their toe into BigQuery lake (yup another data ‘joke’).

5 – Better things! Great song an

So, maybe not a great video pick – Connection like Connected (as in TV and OTT). It was all I could do not to use the Kurstin X Grohl version.

But, in my defense, a pretty broad topic. ‘Alternative’ media outlets: CTV (ConnectedTV)/OTT (Over the Top), Retail Media and podcasts (to my credit, I did mention these in my 2021 resolutions). But although these have been options for a while, their measurement capabilities are exploding (while traditional digital media is becoming less and less measurable) . The ways of buying are also evolving into a next-gen (teamed with this-gem and last-gen) model. Streamlined buying and accountability who would not embrace these options!

And to leave you with a little bonus. Not a prediction – but a wish for you for 2022.


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