Originally posted in April of 2021…a time when the ability to compare some metrics from GA3 to GA4 was not a possibility…My how things have changed.

Just let them go. You know what I am talking about….those old, outdated, generally useless stats. Sure, you’ve been hanging on to them for a while – maybe even sharing them proudly. Uggggh.

Unique visitors, new visitors…ugh, ugh, ugh. They’ve long been meaningless and now they are so much more irrelevant (linked in case you want to hear a little, somewhat obscure, ’90s musical accompaniment for irrelevant) .

So drop the useless metrics and start to think about more meaningful metrics like engaged sessions (linked in case you want to learn more about GA4 greatness).


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