OLLIE’s MONDAY ANSWER – What is CIMM in Marketing-

CIMM stands for Coalition for Innovative Media Measurement. It is an organization created to facilitate the development and adoption of new media metrics and measurement practices in the industry. The goal of CIMM is to help marketers and advertisers gain a better understanding of how their advertising campaigns are being received and how effective they are. Through research and collaboration among industry leaders, CIMM seeks to improve the accuracy, consistency, and transparency of media measurement.

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