Google Signals is a feature in Google Analytics that allows you to enable cross-device reporting and remarketing. When enabled, Google Signals uses the power of signed-in Google users to connect their behavior across devices, and this can be very useful in providing more accurate insights into users’ behavior across multiple devices. Here are some benefits of using Google Signals in Google Analytics: 1. More accurate reporting: Google Signals combines data from various sources to provide a holistic view of your users, giving you more accurate insights into their behavior across devices. 2. Enhanced targeting and remarketing: With Google Signals, you can create tailored marketing campaigns based on user behavior and preferences collected from various devices. 3. Improved data collection: By enabling Google Signals, you can access more data about your website visitors, including information on demographics, interests, and behavior. 4. Better decision-making: With more accurate and comprehensive data, you can make better-informed decisions and optimize your online presence to improve engagement, conversion rates, and ROI. Overall, using Google Signals can help you gain deeper insights into your users’ behavior, and tailor your marketing efforts to drive better results.