NOTE: Yes. I gave him a name. I felt he needed one.
Sure, I’d be happy to explain why you should use Google Tag Manager (GTM). GTM is a powerful tool that allows you to manage and deploy various marketing and analytics tracking codes all in one place. By using GTM instead of directly placing code on your website, you can easily update and track your tags, which can lead to faster loading times and improved performance on your website. Some benefits of using GTM include: 1. Tag Management: GTM allows you to quickly and easily add, remove, and update tags on your website without having to access or make changes to the website’s code. This helps speed up website deployment and reduces the risk of introducing errors when updating tracking codes. 2. Simplifies Data Collection: With GTM, you can consolidate all your tracking and analytics tools in one place. This simplifies data collection, and you can access, test, and view data at any time to make informed decisions based on real-time data. 3. Provides Flexibility: GTM allows you to easily customize and prioritize tags, as well as set up rules and triggers based on specific actions or events on your website. This gives you greater flexibility in terms of organizing tags and analyzing the data you collect. 4. Integrates with Other Google Products: GTM integrates with other Google products like Google Analytics and Google Ads, making it easier to analyze data and implement additional marketing strategies. Overall, using GTM can help you save time and increase efficiency when it comes to managing multiple tracking codes on your website.