With the whole impending extinction of the third party cookie – we hear a lot about the deprecation of the third party cookie. But we hear almost equally as much about the depreciation of the cookie. AUUUUGHHHH.

One letter – but such a difference. When a marketing or ad tech company talks about third party cookie deprecation, they may have something worth listening to. When the same companies talk about cookie depreciation, they should be selling you a used Acura.

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