Call me lame. It’s not even Throwback Thursday, but I am dusting off an old (yet relatively new) post. I originally posted this at the end of last year, hoping these words would go away. Or at least I would not hear them so much. But, no luck, no dice. I’m afraid they may be here to stay.
Okay, here are the 10 words. Ten words but they make up four phrases.
‘Bad Actors‘
You can’t listen to anything about any current event (not just technology, but really anything) where this term is not thrown around. You know what we used to call ‘bad actors’? Jerks (or something saltier)
‘Great question!…glad you asked’.
The interviewee says condescendingly to the interviewer. Honestly, how many thousands of times have you heard this?. There are just too many obvious, sarcastic comments to mention on why this phrase just needs to go!
‘BOPIS‘
(Buy Online Pick-up In Store). Please call it ‘Click and Collect’. They had right in the UK way before we did.
Walled Gardens‘
“The term “walled garden” dates back to the times of pioneering US telecoms. Walled gardens in AdTech refer to Google, Facebook, Amazon and Apple, which are often written as GAFA or FAGA. Google and Facebook are known as “the duopoly” due to their large market share of online advertising spend”. (Clearcode)
But with the impending deprecation of the first party cookie, ‘walled gardens’ seem to be cropping up everywhere.
Why should this term go away-… If for no other reason than it does not conjure up the image of a connected network of sites sharing data safely and securely. Instead, in conjures up the image of where nasty things happen on many episodes of Law and Order SVU. (Okay, I have a dark side).
