METRIC MIKEY’S WEDNESDAY WORD

PAIR -Publisher Advertiser Identity Reconciliation (PAIR)

In not so exciting, first party data news…’Google Unveils Protocol PAIR That Enables Data Clean Rooms‘.

Not to downplay this ‘development’….

Google on Tuesday announced a solution in Display & Video 360 that provides advertisers and publishers with a secure and private way to reconcile first-party data for marketing use across audiences.

Publisher Advertiser Identity Reconciliation (PAIR), a protocol for cleanrooms that lets brands and publishers with their own customer email lists match against each other’s audiences.

BUT – this seems to be the same old ‘stuff’ we’ve been hearing about since the UnifiedID days. (and that reference is from early 2021, not even back in the ‘early days..2019)..

Leave a Comment

Your email address will not be published. Required fields are marked *

error

Enjoy this blog? Please spread the word :)