METRIC MIKEY’S WEDNESDAY WORD

Dark Patterns

Getting in the spirit (get it:) of Halloween (yes, even though decorations and candy have been out for months)… But seriously, I saw this post last week, ”Dark Patterns’ Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says.’

It’s one of those things, dark patterns, that I am pretty sure I knew what it is, but I figured I’d check to be sure. In the article, they loosely define it as ‘…manipulative design practices that trick consumers.’

But if you want more detail (and examples), raad this…’10 Common Dark Patterns in UX and How to Avoid Them.’ Yup. Exactly what you thought they were. And, who knew, they’ve been around since 2010.

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