As in, whooo-hooo, it finally got delivered!
But seriously, two more words today that really don’t/shouldn’t require an explanation, much yet an entire post/article about them.
Google-Kantar Study Defines ‘Budget Agile,’ Finds Strategy Improves Campaign Performance….Why is this even a thing- Haven’t marketers been ‘budget agile’ for almost 3 decades (since the beginning of digital advertising….).
AND….Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance. Good for Reddit, but why do we need to be told what ‘contextualization’ is. Hasn’t it also been a thing for decades?