Ambient viewing. It’s a simple, yet brilliant, concept that is driving new shows, channels and even networks.

It’s not scripted tv, nor reality tv (which some could argue is also scripted), but just shows you want to watch when you don’t want to commit to a series or a movie….background entertainment.

I could go on (and probably will) about why this is such a great idea for people and for advertisers (of course I would go there!)

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