I know I have beaten this horse to death. Does anyone even say that anymore. But…
But it is not just me….”Commerce Media Could Be Defining Media Of 2020s.”
“What is commerce media? McKinsey defines it as “a new form of advertising that closes the loop between media impressions and commerce transactions to improve targeting, provide new audience insights, and deliver more relevant and valuable experiences for consumers.”
The first type of commerce media to gain any traction so far is retail media, ad networks like Walmart Connect and Kohl’s Media Network. Other retail media includes Kroger Precision Marketing, Marriott Media Network and Roundel, Target’s media network, among others.”
And, eh-hem..Who was mentioning this WAY back in 2020…even if I did call it Ecommerce Ads.