METRIC MIKEY’S WEDNESDAY WORD

Attribution

Well, isn’t that a loaded word. It’s been around for way over a decade. But, still, so few people understand it.

It has morphed into a ‘defense of channels.’

But as much as it has morphed and ‘evolved’, I realize every day that people have as little understanding of attribution as they did in 2009. I know, I say this a lot. But more on this later.

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