I know that word, you say. It’s that store in the mall… Or, if not, more generally things you talk about.

Well, that is true. But now it is a new thing if you are thinking GA4.

Topic: A subset of reports within a collection. For example, Acquisition is a topic within the Life cycle collection. You can create your own topics. A topic contains one overview report and one or more detail reports.Each topic can have up to 10 reports.

So how cool is that. Yesterday I told you that you could remove things from your GA4 navigation .

But you can also replace the old topics and collections with your own customized reports. Hell yeah!

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