Today it’s actually 1.5 tips. But the .5 tip is quite important. So, I ‘ll start with that. Last Tuesday, I told you how to create a filter for’ Internal’ traffic. But this filter only becomes useful when you test and activate it. Do that in GA4 Admin by selecting ‘Data Settings’, then ‘Data Filters’. There you will see the Internal traffic filter you created. You should check the data* and then, if the data looks correct, Activate the filter.

There are two ways to activate the filter, an easy way, if the data looks good and should be Excluded, and an easy way (maybe with a few more clicks), if you need to make changes before activating it.

  1. Click the three dots and select ‘Activate Filter’.
  2. If you need to make changes, click the > to edit the Filter. Make the changes, test again and then switch the ‘State’ to ‘Active’.

Now, the first tip:). And it is a good one. Since you are already in the GA4 Admin, Data Settings section, click the ‘Data Retention’ link. This will show you how long your data will be available. It defaults to 2 months. You probably want to select the other option ’14 months’.

*To test the data, go an overview report. Add a Comparison using the Dimension – ‘Test data filter name’ and selecting your filter name.

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