I figure since i have been Musk and his goings-ons with Twitter pretty much write this blog lately, i’d let MediaPost write today’s tip(s). Sprinkled with just a little commentary from me!

I’m thinking this tip speaks for itself:

Stop Optimizing Constantly! Let Performance Marketing Breath

Maybe you should do more of these things…

Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall

23% Of Ad-Supported OTT Service Users Click On, Buy From Ads

And less of this….

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed

And…now just some food for thought:

Will Twitter Troubles Send Advertisers Running To Legacy TV News Networks, TV Stations?

What Is Twitter’s Current Value As Ad Medium?


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