So, I don’t think that ‘back in the day’ analytic me would have ever thought present-day analytic me would be saying this….but, ‘it may be time to give affiliate marketing a chance again.’
I remember in 2005, having conversations about how affiliates (mainly coupon sites back in the day) cannibalized sales that would have happened anyway – a lose-lose situation for retailers who had to take the ‘hit’ on a discount AND had to pay a commission for the sale. Fast forward to 2009 where attribution REALLY drove home that story.
And now affiliate marketing is a whole different animal (yes, one of the big players still goes by CJ)…embracing incrementally and now focusing on INCREASED AOV.
Give it a listen. Then maybe give it a try.