METRIC MIKEY’S TUESDAY TIP

JUST DO IT!

Refraining from my normal ‘Starsky and Hutch’ meme. You can kind of make out the Nike swoosh in my back fat.

Anyhow, the real GA4 ‘just do it’ advice is to go ahead and get a Big Query account. With your (free) GA4 account, you can set up a (free) export to BigQuery.

I hear lots of people saying that it will be complicated. It’s not. It’s as easy as signing up for any other account. Or they say they are scared it will be expensive (storage costs). But if you have lots of data (TB). It is $5.00/TB with the first TB free.

I would argue that most people don’t even know what a TB is (more than a KB, MB or GB -yup – but by how much). Anyhow. I say just do it. (Sorry, couldn’t resist).

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