METRIC MIKEY’S TUESDAY TIP

I’ll keep it short and sweet. I’ve been thinking a lot about GA4 lately. One key, free features of this free offering is an integration with BigQuery. My tip, even if you are not familiar with BigQuery, is to go ahead and sign up for a free account.

Once you do that link your BigQuery project to your GA4 account in the admin section.

Trust me. It will be worth it.

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