METRIC MIKEY’S TUESDAY TIP

As GA4 becomes more widely adopted, start thinking about visitors in a new way. Stop thinking about sessions and bounce – and start thinking about engaged visitors. These are visitors who have a session that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page views. Not only does that filter out bots, but also only includes the old school non-bouncers.

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