METRIC MIKEY’S TUESDAY TIP

It’s so easy to figure out who are your new customers in GA4.

Side note, that’s me by my brand new sofa that I’m not allowed on.

First-time purchasers are available in the Monetization report > Overview and calculated as the number of users who purchased for the first time. If you apply segments based on the acquisition channels, you can quickly understand how many first-time buyers these channels bring you and adjust your marketing activities accordingly. 

Yeah, I may or may not have stolen this from a friend’s post.

Yeah, not proud – but hope you enjoy!

And, btw – not allowed on, says who!!!

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