It’s so easy to figure out who are your new customers in GA4.
Side note, that’s me by my brand new sofa that I’m not allowed on.
First-time purchasers are available in the Monetization report > Overview and calculated as the number of users who purchased for the first time. If you apply segments based on the acquisition channels, you can quickly understand how many first-time buyers these channels bring you and adjust your marketing activities accordingly.
Yeah, I may or may not have stolen this from a friend’s post.
Yeah, not proud – but hope you enjoy!
And, btw – not allowed on, says who!!!