It’s so easy to figure out who are your new customers in GA4.

Side note, that’s me by my brand new sofa that I’m not allowed on.

First-time purchasers are available in the Monetization report > Overview and calculated as the number of users who purchased for the first time. If you apply segments based on the acquisition channels, you can quickly understand how many first-time buyers these channels bring you and adjust your marketing activities accordingly. 

Yeah, I may or may not have stolen this from a friend’s post.

Yeah, not proud – but hope you enjoy!

And, btw – not allowed on, says who!!!

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