I don’t judge. Who am I kidding? Maybe I do. But it is no joke that you should do your best to make your analytics as useful, and accurate as possible. One very important way to do this is by implementing the UserID feature – available both in GA4 and Universal Analytics.

There are countless reasons why this is important to do – and more importantly, to do correctly. More to come soon. So maybe this is just my Tuesday Tip Teaser!

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