METRIC MIKEY’S TUESDAY TIP

Nothing like a good Venn diagram…..

In GA360, you can create segments for your CM/DV/SA campaigns (creatives, placements, etc.) both with CM or GA model.  You can apply the segments to the Segment Compare report to see overlap of campaigns with conversions (or abandons).

Right clicking on the intersection of the segments allows you to create a new segment or audience of that combined behavior.

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