I can’t even…. I don’t want to.

But it is time to think about it. I don’t want to get grim. But times are a changin’. Browsers are a changin’ our world. It’s time to start thinking about benchmarking so we can remember how things were in the good-old days.

Yes, the days when my friends, the third party cookies, even some vulnerable first party cookies and UTM parameters were around to help us with our analysis.

Hmmmm…dark and ominous sounding. Stay tuned for more details!

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