METRIC MIKEY’S (not so) FUN FACT

It’s Friday evening, so I will keep it short and sweet. The default data retention settings for GA4 is 2 months. Yes, I heard that gasp (a far cry from the 26 months of original GA).

But don’t fret. You can change it. Just go into the data retention setting in the admin section of the property. There you can change it to 14 months.

Happy Weekend!

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