I had a veritable cornucopia of media posts…then a few things happened. Coincidentally, being Halloween, I accidentally bought Muenster cheese…so Happy Halloween.


Why Twitter’s Ad Outlook Is The Real Hellscape

“…for the purposes of this week’s “RTBlog,” I’d like to focus on a company that will be leaving GroupM’s composite effective this quarter: Twitter.

Wieser, who already speculated that there might be an exodus of ad dollars following the previous week’s news reports about expectations of big staff cuts at Twitter, this week indicated that some especially important immediate cuts made by new owner Elon Musk likely will have an immediate effect on its ad revenue.”

and then, of course…Musk Tweets Link To Conspiracy Theory About Paul Pelosi

and, now – the media stuff…and all about performance…

MNTN, Index Exchange Find Diamond In CTV Through Performance

Podcaster Acast Launches Tool To Enhance Ad Targeting

Amazon Ads Features Focus On Measurement, Clean Room, Video

Valpak Gets Into Data Business


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