METRIC MIKEY’S MONDAY MORNING-ISM

Sometimes more is not always better.
Spoiler alert – It’s a long one with more to come

Maybe it’s just the season, but lately I’ve been thinking about gluttony. But not the kind of gluttony that you think – or maybe even recently experienced. I think the concept of ‘Data Gluttony’ is something a lot of organizations are experiencing.

You hear a lot about data ingestion tools and connectors to get as much data as possible from all of your systems into your databases, data warehouses, data lakes, whatever.

But does that volume of data ingestion lead to data indigestion?

Could be. Probably. 

Marrying disparate datasets can be great (if it is done correctly).  But if it’s not correctly done, it can create a lot of headaches. Not to mention the bad consequences it creates from the bad data.

One of the causes of the bad data is asymmetrical data. What is that?  You’ll have to wait until Wednesday for that new Wednesday Word.

A little more food for thought (see what I did there:)?

METRIC MIKEY’S TUESDAY TIP

What- Filters...YES! They are here. Well, sort of. They are here in GA4, but a bit different. You can now ...
Read More

METRIC MIKEY’S TUESDAY TIP

Check it, before you wreck it! Yep. I'm corny. But it may be worth taking a glance at your GA4 ...
Read More

METRIC MIKEY’S WEDNESDAY WORD

Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked ...
Read More

METRIC MIKEY’S WEDNESDAY WORD

Modeled Conversions Before I get into modeled conversions, you may be asking, 'Where is your picture, Mikey-' Well, if you ...
Read More

Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
Read More

METRIC MIKEY’S TUESDAY TIP

OK. Today's Tuesday tip will be short and sweet. Ask me anything. So maybe not anything. And maybe not me ...
Read More

The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
Read More

METRIC MIKEY’S FRIDAY FUN FACT

Not sure if this qualifies as a fact (and most certainly doesn't qualify as most people's Friday night fun) - ...
Read More

METRIC MIKEY’S TUESDAY TIP

I was going to say consider switching your GA4 default attribution model to Data Driven as it is the closest ...
Read More

Leave a Comment

Your email address will not be published.

error

Enjoy this blog? Please spread the word :)