METRIC MIKEY’S MONDAY MORNING-ISM

“A problem well stated is half solved.”

I didn’t say it. Charles F. Kettering (US electrical engineer & inventor 1876 – 1958) did.

But it really is a good way to think about analytics. In fact, it seemed so good that it was the basis of a presentation given almost 10 years ago to a small group of B2B marketers who were interested in starting to know about analytics. Enjoy.

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