So, just who knows how this horse-race will play out this year.
Right now Retail Media has claimed spot one – but only because the ROI is irresistible. As soon as CTV measurement companies prove their worth – it is anyone’s game.
So, just who knows how this horse-race will play out this year.
Right now Retail Media has claimed spot one – but only because the ROI is irresistible. As soon as CTV measurement companies prove their worth – it is anyone’s game.