No shock – more and more ad dollars are moving to CTV. I was a bit shocked by the numbers though…
In MediaPost’s last week’s article, we saw – Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot.
Of course, this is in large part because of how measurable CTV is and immune from the perils of the (somewhat in the future) demise of the third party cookie – but in the more near-time greater stringency around data collection in general.
However, CTV is not impervious to fraud, which may be running a bit rampant from all that I have been reading. Spoiler alert for an upcoming, long post about the good, the bad and the ugly of CTV advertising. Hang on to your hats.
Happy Monday! Who am I kidding. It is Tuesday. So far behind on the week. Happy Tuesday!