METRIC MIKEY’S MONDAY MEDIA

Don’t worry. There will still be music, too. But so many things are going on in the world of media that are seemingly flying under the radar.

First off – “Nielsen is partnering with Extreme Reach for the new commercial measure. Extreme Reach technology allows an “efficient way” of encoding the vast majority of all national linear TV commercials with Nielsen’s watermarks”.

Wait, what. Linear TV is about to be as measurable as digital?

And, wait, what, what, what- Bartering data as currency. I thoroughly love where the industry is going!

But even more than I love the media industry at this very moment. I have to love Dave Grohl and Greg Kurstin for their Hanukkah Sessions 2021. Have a listen!

But, if you want to see the mega version of this…

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