I’ve always prided myself on being able to go deeply into the analytics, but also explain things at a business level. This has seemed to be unique. Most business people have no desire to go into the analytics. And most analytic people have no desire to get into the business side of things.

I just love when i see evidence in the ‘real world.’ Take for example – House Committee Advances Bill To Ban TikTok – which talks about how the government is trying to ban TikTok because of the data that it gives China access to.

But then, here on the analytic side, Track events with Tiktok pixel and Google Tag Manager (and purchases) explains how marketers can capture almost any point of data for their reporting….and perhaps the Chinese government.


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