So, in no real shocking news (then is it really news), Monday Media..
Apple, Amazon Resume Advertising On Twitter – The dirty little advertising secret – if you don’t spend that ad budget, especially where you can kind of show that it is kind of worth it, you lose it.
So, if you are a platform, you need to find ways for advertisers to spend this money…Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%.
And maybe agencies, find a good ‘outlet’ to prove your worth ..What’s A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
