Rather than the usual roundup all all…well goings-on, today’s….tonight’s post is short and sweet…maybe not sweet…

More On TikTok’s Plans To Bring Livestream Shopping To U.S.

While Amazon, Meta, and Walmart have all failed to replicate China’s $400 billion livestream shopping industry in the U.S., TikTok has a plan to do so dubbed “Project Aquaman,” according to a new report in Semafor that reviewed the company’s internal information.

According to the report, TikTok will carry out the plan using tactics “first perfected in the People’s Republic” while using a decentralized network of “at least 20” TikTok Shop partners including small Chinese social media agencies and U.S. tech startups specializing in livestream ecommerce.”

So many opinions…Yes. I have heard so many opinions about this…pretty much what you would expect – the range is…’well, if anyone can do it, TikTok can. To the, of course, ‘….dum, dum, dum, dum (ominous music)…the ties to China mean…’

Intersting to see how this will all play out.


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