So much going on. Where to begin….
Oh, I know. My favorite, Retail Media (of course!)
Omnicom Launches Commerce/eRetail Practice Transact all on the heels of GroupM’s findings, “GroupM Benchmarks ‘Retail Media’ At 11% Of Total Ad Spend, Growing Fast.“
And media’s new ‘currency’ in play, Dentsu Strikes Advanced Local TV ‘Currency’ Deal With Comscore
“Comscore says Dentsu will become the first media agency network to partner with the media-measurement company’s advanced audience local TV buying “currency.””
And media’s new radio…Amp Reimagines Radio, Asks Users To Find Their ‘Wavelength’
“The new brand work by 72andSunny focuses on the people that broadcast live radio shows via the Amp app, where creators can DJ their own radio shows free alongside major players, such as Lil Yachty, Josh Richards and Joe Budden.”
And finally, and to be honest, who really cares…