T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
OK, so you may want to gripe about advertising being anywhere there is a captive audience (no longer just the OOH ‘display’ ads you see atop Uber and Lyft cars when you are stuck in traffic…)..BUT, I will argue that if a company wants their ad to be effective, and really, who wouldn’t, it does force them to come up with at least a somewhat interesting and engaging ad.
