What could possibly go wrong?


Which Ad Buy To Make First — Connected TV Or Linear TV?

Not sure why this surprised me…”Slightly more than 51% of advertisers plan their linear TV buying first — their “primary” buy — with CTV being a “support” to that bigger linear TV buy.

More importantly, just 15% of advertisers say CTV was their primary media buy — with linear TV as a support to CTV.”

I just figured with options like Hulu’s self service advertising, the growth in CTV ad sales would be much more significant. I guess only time will tell!


Enjoy this blog? Please spread the word :)