Which Ad Buy To Make First — Connected TV Or Linear TV?
Not sure why this surprised me…”Slightly more than 51% of advertisers plan their linear TV buying first — their “primary” buy — with CTV being a “support” to that bigger linear TV buy.
More importantly, just 15% of advertisers say CTV was their primary media buy — with linear TV as a support to CTV.”
I just figured with options like Hulu’s self service advertising, the growth in CTV ad sales would be much more significant. I guess only time will tell!