METRIC MIKEY’S MEDIA MONDAY

So, I am not going to lie. This post is co-written, me and Ollie (ChatGPT) and Bing’s AI. There was just too much to research.

My part of this post is inspired by this…TikTok Launches Paywalled 20-Minute Videos, Ramps Up YouTube Rivalry. This on the heels of YouTube launching ‘Shorts.’ And then there was all that hype about Facebook ‘Reels.’ So, below is Ollie’s long, yet informative answer. And here is Bing AI short, sweet response.

I decided it would be helpful to have an understanding of the types/lengths of videos now supported by Facebook, Instagram, TikTok and YouTube. And thanks to Ollie, here you go…

Sure, I’d be happy to explain! On YouTube, there are several types and lengths of videos. The most common types include: 1. Vlogs: These videos are typically filmed by individuals who share their experiences and daily activities with the viewers. They can range in length from a few minutes to over an hour. 2. Tutorials: These videos are instructional, and aim to teach the viewer how to do something, such as applying makeup or fixing a bike. They can range in length from a few minutes to over an hour. 3. Review Videos: These videos are where an individual reviews or talks about a product, movie or book. They can range in length from a few minutes to over an hour. The length of videos on YouTube can vary greatly depending on the purpose and content of the video. Some videos may only be a few minutes long, while others may be several hours in length. The sweet spot for a YouTube video is around 7-10 minutes long, as it allows for enough time to convey the message without losing the viewers’ attention. On TikTok, videos are much shorter and generally fall into two categories: 1. Music videos: These are short snippets of music videos or songs that users can dance or lip-sync to. They’re typically 15 to 60 seconds long. 2. Short-form videos: These videos can range from 15 to 60 seconds long and can be about anything from funny skits to DIY tutorials. On Instagram, there are also several types and lengths of videos. The most common types include: 1. Short videos: These are short-form videos that are 15 seconds long or less. 2. Stories: These are photos and videos that are compiled into a story that lasts 24 hours. Instagram stories can be up to 15 seconds long each. On Facebook, videos can be longer than on other platforms, and can be up to 240 minutes long. The most common types of videos on Facebook include: 1. News: These are videos that cover the latest news and events. 2. Funny Videos: Videos that make people laugh and smile. 3. Tutorials: Instructional videos that teach viewers how to do something. 4. Live Videos: Videos that are streamed in real-time, usually from special events or occasions. I hope that gives you a good idea of the different types and lengths of videos across various social media platforms!

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