So, it was shaping up to be kind of a disappointing media Monday with news like this…

NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022

Peacock’s Subscriber Stall: Another ‘Streaming Recession’ Indicator?

YouTube Ad Slowdown Coincides With Gen Z Shift From Google Search

But then there was this glimmer of hope from an unlikely channel…

New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real Time

BILLBOARDS!!! Yes. Billboards. We know they have SUCH amazing potential for targeting, real-time relevance and SO much more. Now, finally advertisers can use the new online platform to search available inventory and schedule media buys in real time! One more traditional channel that now is truly digital (aka performance) media!


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