Not sure if this qualifies as a fact (and most certainly doesn’t qualify as most people’s Friday night fun) – but, as I have been mentioning for months, more and more cool things are getting baked into GA4.
So, today, preparing for a training, I came across this new feature in GA4. In ‘Realtime’, there is the option to see a ‘User Snapshot.’ I get the information is more interesting than useful. And by interesting I mean it is sort of Google’s way of showing that they can still, despite all privacy concerns and regulations, track users at a detailed (yet anonymized) user level.
