Wow. Lots going on this week. So where to begin…

I guess Monday is a good place to start:
Google Battles Incognito Mode Users Over Data Collection

I am no legal expert – but I feel this one could go either way since this is kind of tough to definitely interpret whether or not it means Google won’t CAPTURE the data for itself…

In Incognito, none of your browsing history, cookies and site data, or information entered in forms are saved on your device. This means your activity doesn’t show up in your Chrome browser history, so people who also use your device won’t see your activity.

How Chrome Incognito keeps your browsing private

Moving on to Tuesday…
DOJ Prepares To Sue Google Over Ad Market is also back in the news again.

Did “Google reach an illegal deal with Meta to manipulate the online auctions where advertisers and website publishers buy and sell ad space,” (according to Bloomberg.)?

And skipping to Thursday..FTC’s Bedoya Urges Curbs On Location Data. Yes, we know. Location data has been, an will continue to be, a hot button for a while.

And then big news…back in the news again (since it made a big mark in January), ‘surveillance advertising.’ The government is still pursuing this… And the ad industry is still fighting it.


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