OK – So it is not actually ‘FTC’ related. But it is privacy regulation related. And that is really what Friday’s are all about.

The first thing – kind of a no brainer, ‘Privacy Umbrella: Most Firms Prefer One Big Federal Law.’ I was surprised and impressed with the readiness of many companies :

“Of the businesses surveyed, 59% say they are very prepared to meet the guidelines contained in state data privacy legislation in California, Colorado, Virginia and Utah. Another 31% are moderately prepared.” Impressive!

The second thing, a little surprising to me how quickly things are moving, ‘House Panel Advances Opt-In Privacy Bill‘.

A House panel advanced a sweeping privacy bill that, if passed, could require ad-tech companies to obtain consumers’ affirmative consent to collect much of the data that fuels targeted online ads…

The House Subcommittee on Consumer Protection and Commerce unanimously voted by voice Thursday morning to send the bill to the Energy & Commerce committee.”

One interesting point about this bill, contextual advertising is fair game. Time to dust off that contextual advertising playbook from the ’90s!


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