Just a few thing this week. Well, there were more, but i am still catching up on email.
So two posts that say virtually the same thing – just stated differently,
‘Google ‘Corrupted’ Ad-Tech Competition, Feds Claim In New Lawsuit’ and
‘DOJ Ready To Sue Google Over Digital Advertising: Report‘
But, having been in this digital advertising and analytics world for a LONG time – if the advertising works – and cn advertising is raising brand awareness, finding customers and prospects they otherwise wouldn’t and making a positive ROI – maybe not such a bad thing.
Now this is a little bad (semi-related), ‘Digital Content Next Weighs In Against Meta In Battle Over Inflated Metrics. :BUT..in Meta’s defense, this stuff is hard to measure…between privacy concerns and other technial limitations…just sayin’
And then this technically a crime….but i think it is…Over 90% Of Firms Plan Data Initiatives For ’23, Many Struggle To Realize Value From Data..Not the 90% thing – the percentage who struggle realize iits value.
