Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn’t it!).

From Tuesday, “IAB: More Than Half Of Ad Data Signals Already Lost, Warns Legislation Is Greatest Threat”

You really should read the whole article…”If a picture is worth a thousand words, one included in a report being released this morning by the Interactive Advertising Bureau (IAB) should send shivers up and down Madison Avenue. The picture — a chart delineating the status of various state consumer privacy legislation, is part of a report arguing that the biggest threat to that ad industry’s “signal loss” isn’t moves by Apple and Google to deprecate cookies and identity trackers, but the multitude of legislation.”

IAB Estimates 80% Of Data Will Be Ignored Based On 2023 Legislation

Again, read the whole article for all of the details, but “State privacy laws coming into effect in 2023 will significantly impact marketers’ use of data, and managing legal standards will remain challenging, according to data released Tuesday by the Interactive Advertising Bureau.”

And, yes, there is more…GAO Calls For Sweeping Online Privacy Law

Congress should consider passing “comprehensive” online privacy legislation that would give consumers new protections, a federal agency said Tuesday.

“By enacting comprehensive legislative changes, Congress can help address long-standing challenges and create a framework that will address changing risks,” the nonpartisan Government Accountability Office said in its new report titled “Consumer Data: Increasing Use Poses Risks to Privacy.””

And back to the great location debate, “Google Nears Settlement Of Class-Action Over Location Privacy

“oogle and smartphone users have reached an “agreement in principle” to settle a four-year-old lawsuit alleging that Google tracks people’s locations, even when they attempt to prevent the collection of location data, according to new court documents.”

Slightly bad news for Google, but slightly good news for the walled garden ad oligarchy…”Texas-Led Coalition Can Proceed With Some Antitrust Claims Against Google

A Texas-led coalition of attorneys general can proceed with some portions of an antitrust lawsuit against Google over online display advertising, but not with allegations that the company collaborated with Facebook to undermine header bidding, a federal judge ruled Tuesday.

U.S. District Court Judge Kevin Castel in New York specifically said the states could move forward with claims that Google attempted to monopolize markets connected to display ads, and that Google used its market power in the ad-exchange market to force publishers to use its ad server.

But Castel also dismissed the lawsuit’s most explosive claim — that Google and Facebook allegedly entered into an agreement code-named “Jedi Blue,” which aimed to curb header bidding.”

And, finally (well, to be honest, I only made it to Wednesday news…lots more next week), “Google Faces U.K., EU Class Action Suits Over Claims It Deprived Publishers Of Ad Revenue.

And, of course, this does not bode well for Google as many such complaints that start in the EU make their way to the US (think GDPR and other privacy rules..),

Complaints are pending in the U.K. and EU totaling £21.68 billion in claims. They are being pursued by British law firm Humphries Kerstetter and Belgian firm Geradin Partners. The EU case would be filed in the Netherlands.

The complaints have not yet been filed. But they apparently will assert that Google has harmed publishers by using its ad auction technology to pull in advertising on its own behalf and deprive them of revenue.”


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