Yup, I know not only is it Thursday, but it is even after my Throwback Thursday post and now it is super late as I am writing this.
I had a good word for Wednesday’s word. And sorry, I got distracted. But I think it is such a good word that It deems a belated Wednesday word this Thursday late night. Not only because it is such a good word, but also because its impacts are already being seen.
So, the word is ‘veracity’. It’s one of those words that sounds familiar, maybe. But I had to look it up.
conformity to facts; accuracy.
“officials expressed doubts concerning the veracity of the story”
And now you are asking why did that word come up. I am not going to have an opinion on ‘fake news’ and all the controversy that surrounds that topic. I will however , acknowledge that brands don’t want to unwittingly buy ads or show up (as a result of programmatic buys) on these fake sites.
Which is great news because we are in a bit of the Wild West of ad buying.
And – even better – this is all playing out in real time.