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New METRIC MIKEY’S TUESDAY TIP – GET RID OF THE BOUNCERS AND THE LIARS

Leave a Comment / Analytic Posts, Metric Mikey / By admin

To explain, if you remove bounce (0 second) sessions and super long (but very few) sessions, you can get a much more accurate picture of the average time spent on your site.

METRIC MIKEY’S MONDAY MORNING-ISM

Leave a Comment / Metric Mikey / By admin

“People don’t dislike ads. They dislike bad ads”. Just another little nugget from last week’s ‘The Ad Platform’ about Roku, OTT and CTV.

METRIC MIKEY’S (RAINY) FRIDAY FUN FACT

Leave a Comment / Metric Mikey / By admin

Yup, I’m in the towel again. Another rainy day. So I’ll keep it short. “OTT has the pipes of digital”. That’s a simple statement that is really big news, really really big news for marketers. Listen to the whole podcast to learn more. See – short, sweet – happy weekend!

METRIC MIKEY’S THROWBACK THURSDAY

Leave a Comment / Analytic Posts, Funnel Posts, Metric Mikey, Videos / By admin

Okay, so I am not throwing it too far back because, as you can see, I have been very busy having fun with my new squirrel. But it is a funnely fun one.

METRIC MIKEY’S WEDNESDAY WORD

Leave a Comment / Analytic Posts, Metric Mikey / By admin

Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough besed on constraints. The reason I love that word is because, back in the day, that was a setting option that ClickTracks (I know, again with the ClickTracks) had and a …

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METRIC MIKEY’S TUESDAY TIP

Leave a Comment / Analytic Posts, Metric Mikey / By admin

And GA4 is so GOOD – because of so many things, but not the least of which is that current machine learning makes life so much easier than old school thinking and processing. One word, ‘Insights’. Now they just show up on the home page and they are smart and awesome. Finding this insight has …

METRIC MIKEY’S TUESDAY TIP Read More »

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Recent Posts

  • New METRIC MIKEY’S TUESDAY TIP – GET RID OF THE BOUNCERS AND THE LIARS
  • METRIC MIKEY’S MONDAY MORNING-ISM
  • METRIC MIKEY’S (RAINY) FRIDAY FUN FACT
  • METRIC MIKEY’S THROWBACK THURSDAY
  • METRIC MIKEY’S WEDNESDAY WORD

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  • Milo on METRIC MIKEY’S Christmas Eve
  • Milo on METRIC MIKEY’S FRIDAY FUN – TEN WORDS THAT NEED TO GO AWAY (or at least change) IN 2021
  • Milo on Finally, A Funnel You Can (somewhat) Control

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Recent Posts

  • New METRIC MIKEY’S TUESDAY TIP – GET RID OF THE BOUNCERS AND THE LIARS
  • METRIC MIKEY’S MONDAY MORNING-ISM
  • METRIC MIKEY’S (RAINY) FRIDAY FUN FACT
  • METRIC MIKEY’S THROWBACK THURSDAY
  • METRIC MIKEY’S WEDNESDAY WORD

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