New METRIC MIKEY’S TUESDAY TIP – GET RID OF THE BOUNCERS AND THE LIARS
To explain, if you remove bounce (0 second) sessions and super long (but very few) sessions, you can get a much more accurate picture of the average time spent on your site.
METRIC MIKEY’S MONDAY MORNING-ISM
“People don’t dislike ads. They dislike bad ads”. Just another little nugget from last week’s ‘The Ad Platform’ about Roku, OTT and CTV.
METRIC MIKEY’S (RAINY) FRIDAY FUN FACT
Yup, I’m in the towel again. Another rainy day. So I’ll keep it short. “OTT has the pipes of digital”. That’s a simple statement that is really big news, really really big news for marketers. Listen to the whole podcast to learn more. See – short, sweet – happy weekend!
METRIC MIKEY’S THROWBACK THURSDAY
Okay, so I am not throwing it too far back because, as you can see, I have been very busy having fun with my new squirrel. But it is a funnely fun one.
METRIC MIKEY’S WEDNESDAY WORD
Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough besed on constraints. The reason I love that word is because, back in the day, that was a setting option that ClickTracks (I know, again with the ClickTracks) had and a …
METRIC MIKEY’S TUESDAY TIP
And GA4 is so GOOD – because of so many things, but not the least of which is that current machine learning makes life so much easier than old school thinking and processing. One word, ‘Insights’. Now they just show up on the home page and they are smart and awesome. Finding this insight has …