Featured Posts Leave a Comment / All Categories / By admin Me and MC Hammer…. Yes. I own the poor grammar. Was just listening to 'Smartless' - the BEST podcast. (Sorry 'Behind the Numbers,' you've ...Read More April 6, 2022 / Featured Posts, Metric Mikey The New Normal – Data Driven Attribution (DDA) in GA4 Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...Read More January 25, 2022 / Analytic Posts, Cookie-less World, Cookies/Privacy, Data Science, Featured Posts, Metric Mikey METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW How's that for an attention grabber! But it seems the shit is really getting real. For the last two days ...Read More January 21, 2022 / Featured Posts, Metric Mikey