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Featured Posts

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
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TBT Reboot: All About that Bass (well…BASELINE)

Baselines are wonderful. According to the dictionary, they are: ​a minimum, or starting point, used for comparisons. ​ Why is ...
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Defensive Attribution – Let the Models Fight it Out

Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be ...
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