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Featured Posts

Defensive Attribution – Let the Models Fight it Out

Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be ...
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/ Analytic Posts, Featured Posts

The Epic Comeback of William Shatner, um, I mean the Funnel

Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It's ...
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/ Featured Posts, Metric Mikey

TBT – The Joy of Analytics

In keeping with my recent theme of bringing back posts from the end of last year/very beginning of this year, ...
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