Very Important Things to Think About

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …

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METRIC MIKEY’S WEDNESDAY WORD (or phrase)…

FLoC (Federated Learning of Cohorts) or to use in a sentence, ‘Have I been Floc-ed?’ LONG story short. Google is working to figure out how to navigate the whole privacy first world, trying to continue to enable personalization, targeting and retargeting – while keeping individuals’ identities anonymous. FLoC is their interim answer to this. This …

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