Don’t take yourself so seriously! Wait! What- you say. How does this help me with my analytics. You’ve been writing up a storm about GA4. Where is my useful tip? Sorry to disappoint. It may not be about GA4. But I think it is a useful tip.
One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …
Be thoughtful Please don’t think I am going soft on you. Nope. You, marketers, have gotten a reprieve – a stay of execution. And I only say that, and say it a lot lately, as it relates to the death of the third party cookie. And by say it a lot – I say it …
One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …
FLoC (Federated Learning of Cohorts) or to use in a sentence, ‘Have I been Floc-ed?’ LONG story short. Google is working to figure out how to navigate the whole privacy first world, trying to continue to enable personalization, targeting and retargeting – while keeping individuals’ identities anonymous. FLoC is their interim answer to this. This …
