METRIC MIKEY’S MONDAY MEDIA
It’s happening – the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard.
Retail Media
TBT – Just a Few Resolutions for 2021
Not to pat myself on the back. But I think a few of these were spot on. Maybe they manifested themselves slightly differently – 3rd party cookies getting kicked down the road a bit – Ecommerce ad are actually now mainstream Retail Media.
METRIC MIKEY’S FRIDAY FUNNEL (clarification)
Excuse me! What I mistakenly called ‘Ecommerce Ads’ are actually ‘Retail Media Networks.’A channel that is used by 35% of advertisers surveyed for ‘Advertiser Perceptions’ Digital Advertising for Retail Report – 2020‘.
METRIC MIKEY’S TUESDAY TIP CONTINUTED
And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like Walmart, Rakuten or Overstock to really WIDEN the bottom of your marketing funnel. (More on this soon, I promise).
