1 & 2 – Repercussions – brand and financial for violating privacy regulations. Seems this is definitely thing. This is why I started FTC Fridays. Stay tuned for this week’s FTC Friday! 3 & 4 – Companies adopting GA & BigQuery. Many companies have. But there are still many, many companies who are dragging their …
I know I have beaten this horse to death. Does anyone even say that anymore. But… Commerce Media But it is not just me….”Commerce Media Could Be Defining Media Of 2020s.” “What is commerce media? McKinsey defines it as “a new form of advertising that closes the loop between media impressions and commerce transactions to …
I just love a good Retail Media story. It seems Dollar General is now getting into the game…’Dollar General Expanding Ad Network, Eyes Self-Service Option‘. I have been so interested in Retail Media since my 2021 resolutions (even if I mistakenly called it Ecommerce Ads – and who knows what I was referring to in …
So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being a retailer today, with the slim margins and supply chain issues just does not make sense….BUUUT – if you have the ‘eyeballs’ on you site, being a media company makes a great deal of sense.
After yesterday’s announcement of the potential ban on ‘Surveillance Advertising,’ there was certain to be response. And sure enough, both Google and the IAB had opinions on why this is a terrible idea. But I guess my biggest problem with this all out ‘gloves off’ approach to throwing the first punch – introducing the bill …
TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday Read More »
So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one – but only because the ROI is irresistible. As soon as CTV measurement companies prove their worth – it is anyone’s game.
